Catalog Course Description
Techniques and strategies used in social media communications with an emphasis on online public relations. [F]
Prerequisites: COMM 221 – Media Writing I
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Assignments/Outcomes
This assignment guide was created to provide additional visual, audio and mixed media formats to support the competencies and student outcomes for the COMM 260: Social Media course.
Competencies (Program Learning Outcomes)
C1. Demonstrate the use of the visual language of creative media.
C2. Create an original body of work that meets industry standards.
C3. Understand and interpret the needs of clients and markets.
C4. Communicate effectively to an audience.
C5. Display the ability to adapt to ongoing changes in media technologies.
C6. Demonstrate the use of appropriate media technologies and theories as applied to practical projects.
Student Outcomes: Upon successful completion of the course a student should be able to:
S1. Understand the application of social media tools that are used to obtain ethical PR objectives. (I1, I2, I3, I4)
S2. Understand the ethical relationship between social media as it pertains to mass media and public relations practice. (I1, I2, I3, I4, I5)
S3. Effectively identify diverse target audiences and planning communication messages. (I1, I2, I3, I4, I5)
S4. Apply selected social media writing techniques. (I2, I3, I5)
S5. Demonstrate understanding of the field with a portfolio of work. (I3)
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