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MG 154: Marketing   Tags: assignment, management, marketing  

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Last Updated: Jun 14, 2013 URL: http://libguides.chattanoogastate.edu/mg154 Print Guide RSS UpdatesEmail AlertsShareThis

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Assignment

Your course project is to analyze the marketing strategy for a well known, widely available, heavily advertised consumer product.

Basic Steps include:

  • Product Promotion Log
  • Point of Sale Log
  • Final Paper

Follow this outline in completing your product:

  1. Product
  2. Place
  3. Promotion
  4. Price
  5. Summary and Recommendations

See details in eLearn.

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